由創立於1864年、全球第一家廣告代理商「智威湯遜J.Walter Thompson」付印發行。


　　「The Future 100全球一百大趨勢報告」內容橫跨了文化、科技與創新、旅遊與觀光、品牌與行銷、食品、美容、零售、精品、醫療保健、與生活風格等10大領域，這份趨勢報告可讓讀者全面掌握全球趨勢發展。


　　「The Future 100全球一百大趨勢報告」是智威湯遜趨勢智庫（J. Walter Thompson Intelligence）年度重量級的趨勢報告，由隸屬於智威湯遜趨勢智庫的Innovation Group團隊研究、分析，整合全球策略人員的分析報告與數據，列出未來的趨勢、消費者洞察以及創新模式。


　　這本趨勢報告，揭露在全世界各地正在發生的事，它涵蓋了：文化、科技與創新、旅遊與觀光、品牌及行銷、食品、美容、零售、精品、醫療保健、生活風格十大領域，提出100件你一定要知道的事:


　　從互聯網到物聯網再到視聯網、聲聯網。


　　從電商為王到今日的新零售興起，自動化的無人商店可望將進一步顛覆零售業生態。


　　千禧世代崛起，改變傳統的工作型態，微網紅(microinfluencer) 展現出前所未有的影響力。


　　女性主義當道，「女力」正持續在不同領域中撼動著這世界。


　　隨著VR技術發展越來越純熟，虛擬實境治療正漸漸在消費群中扎根.....


　　太空旅行、AI食品、AI美容、AI智造、智慧隱形眼鏡、大麻經濟、加密貨幣、廉價壯遊、無酒精主義新時尚、超級個人化產品、成人遊樂場、大尺碼精品.........


　　每一個趨勢都代表無數的商機，透過這本書，智威湯遜希望能把未來帶到當代，把世界帶到你的眼前。


　　The Future 100 is JWT Intelligence’s flagship annual publication and it’s the most downloaded report in 2018. Analyzed and studied by the Innovation group of J. Walter Thompson, this report combines the analysis and data researched by the strategy team of JWT all over the world. It charts emerging and future global trends, consumer insights, and innovation patterns.   
　　This report unveils many things that are happening around the world. It covers culture, technology and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, luxury, health and lifestyle. It’s the 100 essential things you must know.   
　　From The Internet of Things to The Internet of Eyes and The Internet of Ears. 
 
　　From E-commerce to the latest trends in retail. With the launch of in-store automation, the retail sector is now facing further disruption. 
 
　　Millennials are creating new careers for themselves, including Micro-influencers. 
 
　　Women are demonstrating their power like never and feminism is changing the world in numerous fields……  
　　Everything is evolving: Space tourism and global travel, AI food, AI beauty, AI manufacturing, Smart contact lenses,


　　Ganjanomics, Cryptocurrencies, Budget wanderlust, Trendy teetotalism, Hyper-personalized products, Adult play, Plus-sized luxury……  
　　Every trend leads to numerous business opportunities. With this book, J. Walter Thompson is simply transporting our future-based insights to the present to illuminate your world and to inspire innovation.