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    Practical Tourism Research
    編/著者: Stephen L. J. Smith
    出版社:CABI Publishing
    出版日期:2010-04-29
    ISBN:9781845936327
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    定價: $1855

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    內容簡介
    Drawing on some 30 years of experience conducting research in academic, industry, not-for-profit, and government environments, Smith (recreation and leisure studies, U. of Waterloo, Ontario, Canada) offers a practical text addressing basic research design relevant to tourism. Written for tourism students, consultants, and managers, the text covers the nature of tourism research, planning a research project, survey design and sampling, the logic and procedures used in case studies and content analysis, and preparing a research report or presentation. Noting that there are several excellent texts available on the statistical testing and on forecasting methods, the author does not address these topics in great depth; as an overview, the appendix contains a concise explanation of common statistical tests for tourism research. Distributed in the U.S. by Stylus Publishing. Annotation 穢2010 Book News, Inc., Portland, OR (booknews.com)