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Events Management
編/著者: Peter Robinson
出版社:CABI Publishing
出版日期:2010-08-26
ISBN:9781845936822
定價:1855元   特價:1855
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內容簡介
Edited by professors at the University of Wolverhampton, this textbook introduces the history and structure of the event management industry, and describes the process of planning, funding, marketing, and delivering live events for an audience. The 11 chapters discuss venue choice, capacity management, crowd control, pricing, supply chains, sponsorship, staffing, service quality, sustainability, and strategy analysis. Distributed in U.S. by Stylus Publishing. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
 
一般分類:
Events Management
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編/著者:Peter Robinson
出版社:CABI Publishing
出版日期:2010-08-26
ISBN:9781845936822
定價:1855元   特價:1855
參考分類(CAT):
參考分類(CIP): 
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內容簡介
Edited by professors at the University of Wolverhampton, this textbook...