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Leading the Narrative: The Case for Strategic Communication [Hardcover]
編/著者: Mari K. Eder
出版日期:2011-11-14
ISBN:9781612510477
定價:873元 特價:95折!829
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內容簡介
Eder (communications, Department of Defense) takes both theoretical and practical perspectives in her introduction to strategic communications. She provides considerable advice on strategies, procedures, and techniques needed for successful media relations, campaign planning, crisis management, and strategic communications. Topics include military media relations, the toxic information environment, media communications ethics, crisis communications, and more. Annotation �穢2012 Book News, Inc., Portland, OR (booknews.com)
 
一般分類:
Leading the Narrative: The Case for Strategic Communication [Hardcover]
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編/著者:Mari K. Eder
出版日期:2011-11-14
ISBN:9781612510477
定價:873元 特價:95折!829
參考分類(CAT):
參考分類(CIP): 
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內容簡介
Eder (communications, Department of Defense) takes both theoretical an...